Semantic SEO is SEO 2.0. It is search entity optimisation. E-commerce experts have already been using the changes to SEO to their advantage.

Chess is known as the ‘game of kings’. To win, you need to have good understanding of the rules, a clear strategy, and a number of methods to get to the winning position and capture the king,

SEO may be a science – applied according to mathematical models and statistics – but there are still plenty of grey areas in between. The concept of ‘Correlation Vs Causation’ is one such area.

Developing a show stopping SEO campaign requires plenty of hard work and hours of thankless perseverance. Similar to another task we try to avoid on the weekends!

It doesn’t matter if lots of people are visiting your site if they’re not following call to actions and actually carrying out the task that you want them to.

Undervalued by many who still see it as a spam-led approach, it remains one of the most influential factors used by search engines for organic ranking.

Lots of sites now use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about it that need to be addressed.

Aside from their ability to transform a dull and uninspired website, images can have a major impact on your organic traffic.

Over on the Google Japan Webmaster Blog, things are getting exciting as they have announced that they’ve busted a link network that has been trying to play the search engine giant for fools, attempting to manipulate search engine rankings.

We’ve covered a lot of ground on our blog about SEO. So to help you out, here are some of our most popular posts about SEO from the past year.

From optimising meta tags and link building, to keyword analysis and content writing; the SEO process is a long and ongoing one

The Google Penguin algorithm has been staid for the past year but with plenty of chatter and gossip about it being up for an update soon.

International SEO isn’t too dissimilar to the more familiar practice of native SEO, however it does involve a bit of additional effort in preparing your site to target specific countries or languages.

In short, citation building can be described as the practice of building up information in online directories to increase your company’s search presence. It is a great long term SEO strategy as it diversifies your stream of traffic, rather than counting on Google for all of your visitors.

YouTube is the world’s second largest website. If you know that, you’ll already be wondering how you can tap into the 30 million visitors YouTube gets every day. Here are some strategies you can apply to do that.

Because WordPress is totally customizable with limited know-how, many people make mistakes. Here we look at the most common SEO problems, and how to fix them.

Broken link building is a lesser known strategy that has more recently started to gain attention. Here are some tactics for finding and exploiting opportunities.

Firstly, it is important to distinguish between the two types of Google penalties: Manual, and Algorithmic.

A lot has been written on the subject of Magento but there is still a lot of confusion when it comes to correctly optimising the platform for search engines.

This is a very brief guide to help those looking to understand the SEO process from the inside. Read it here.

Boost your product page SEO with product schema markup in Magento.

So Google rolled out a new algorithm update a week ago and as usual the internet broke down sobbing into its collective mug of skinny soy latte

Leeds is playing host to Google’s latest digital initiative, ‘Digital Garage’

New to International SEO? Here’ what you’ll need to think about.

My tips for taking a fresh look when you’re on a long-term SEO project.

New to Google Webmaster Tools? Start here with our beginner’s guide!

If you’re moving pages – or even an entire domain – you need to think about redirects. Should you 301 or 302? Read on…

Got some bad links in your profile? Get disavowing – here’s how!

Our mega list of link building resources – you need to know these tools!

Five more great Free SEO tools to help your website’s presence.

We take a look at 5 Free SEO tools to help you in your efforts.

We take a look at some possible SEO trends for 2015.

What are exact match domains and do they still matter for SEO?