Seasonal sales are the best time of year to convert customers using your PPC ads. See how to utilise your PPC campaigns here.

Carrying out a regular AdWords account audit is extremely important in any campaign. Find out why here.

While PPC campaigns were once focused on geo targeting, there are many more aspects that now fall into play such as income, retargeting and competition.

AdWords Editor 12 has launched and features a handy new section, Custom Rules, detailing where you are not complying with Google best practices.

Is it better to use PPC campaigns over organic search growth? Here, we’re talking you through the advantages and disadvantages of using both.

Gmail Sponsored Promotions spent two years as a Google beta and went through many changes during that time. Last year, Google finally released GSP from testing, opening up this valuable tool to all advertisers.

Negative keywords are a strategic way to prevent your keyword from showing when your audience isn’t interested. Learn more.

If you think you have tried everything to increase the impact of your PPC campaign and not sure where to go next, we have come up some top tips help it come up rosy.

Brands that personalise their content see a 27% increase in conversion rates that don’t. However, in today’s internet age personalisation can hover on the verge of creepy if it isn’t implemented thoughtfully.

As with most features on Analytics, much of the process is self-explanatory, but there are some things to look out for. Here’s three helpful tips to make sure you’re getting the most from conversion tracking.

Since the 2016 Google Summit, advertisers have been eagerly awaiting the official launch of Expanded Text Ads. Now, the roll out has begun.

Have you ever considered search intent signals before investing in paid search? For those that answered no, you’ve likely wasted money.

There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns.

If you’ve been working with the same brand on their paid ad campaigns since you can remember, or if you’re an e-commerce retailer who has used paid search for a long time, it could be time to refresh your PPC account.

According to an online shopping comparison report by CPC Strategy, Google Shopping is by far the greatest source of traffic and profit for merchants. Here’s how to get started with PLAs.

When dealing with Pay Per Click accounts, you can find yourself wading through a mess, not knowing where to begin when it comes to tidying it up and moving forward

In PPC it never does harm to stay on top of your knowledge. Here are some functions and tips to help you get the best out of Excel and save time.

Structure your AdWords account for success – here’s how.

Writing brilliant PPC copy might seem low down on your priorities list but a good overhaul of your campaign copy can be the boost that you need for your PPC performance to improve. Here’s how.

Remarketing is a powerful tool which can help you to secure more customers. We’re going to give you a rundown of how remarketing works and how it can work for you.

We’re now a Google Partner! Find out what we can do for your Adwords campaigns.

Are you ignoring Bing Ads and does it matter? We take a look at the advantages of Bing Ads.

Your PPC strategy can really benefit from testing different adverts in your Google Adwords.

PPC or ‘pay per click’ – is a typical form of marketing many online businesses implement to gain traffic to their websites.