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Put simply Carl is a paid search (and affiliate) expert. Don’t just take our word for it – in 2013 he became a Google Allstar for his work in the AdWords field (the highest accolade Google can give a consultant). To our clients, he provides an invaluable link between their website and their customers, all the while ensuring they get maximum return for their investment.
An obsessive paid search consultant, Carl has over seven years experience working across AdWords, Bing, Facebook and multiple affiliate channels working with everyone from start-up businesses through to recognised brands.
Paid search is all about delivering quick, quantifiable results and my impatient nature means I absolutely love watching the data stack up (even in real time). It’s all about maximising your returns as well and using AdWords, Bing and Facebook, plus affiliate channels I love seeing the conversions come in.
Paid search makes up a big part of my life. When not working on client campaigns, I’m developing my knowledge and trying new tests to deliver results. My family keeps me busy when I have five minutes, and beyond my role I love sport and regularly play table tennis and badminton.