The Big Benefits of Using WordPress for E-Commerce

 

WordPress has been around for a while. It’s a great CMS, easy to use and widely popular for businesses. However, some people have been reluctant to use it as an e-commerce platform.

We’re here to let you know why you should seriously consider it.

WordPress is pretty impressive. There are a whopping 60 million installations of WordPress, used by more than 22% of the most popular 10 million sites on the internet and one sixth of the top million. The content management system is hugely popular, with more than 50% of CMS based sites having WordPress in the backend.

With this rampant popularity, surely they must be doing something right over at WordPress?

One of the great things about WordPress is that it is free, open source, and built and maintained by a core team in addition to many volunteers who actively improve the system on a regular basis. Not only this, but WordPress easily integrates with bold themes and additional plugins, allowing you to build your own design and customise it to your own brand.

(FYI, plugin is WordPress speak for apps and APIs that you can add to your site to make it better. Other platforms just call these apps. Don’t worry, there’s no difference really.)

There’s more to it than that though. WordPress is specifically great for e-commerce businesses as well as brochure websites and bloggers:

There is a large range of WordPress themes designed specifically for e-commerce sites. Granted, there are hundreds and thousands that aren’t e-commerce friendly out of the box, but with a good design team you can build and modify any number of themes to create something beautiful for your business.

With plugins too, there are so many to create your perfect site that almost anyone can build themselves a site that is a perfect fit for their e-commerce business. These plugins are often free of charge and can add extra functionality to your website to ensure that your customers and you are getting exactly what you want.

It’s not all positive stuff though. The huge popularity of WordPress as a CMS makes it a juicy looking target to hackers who do like to try and attack the infrastructure. WordPress do a lot to lessen the impact that these hacking attacks have on users such as bloggers, but for an e-commerce business these potential issues are a lot more serious. To battle any potential hacks, the infrastructure is constantly updated, and with this can come overwriting of customisations that you may have made to your site. Of course if you work with us we can take additional sensible steps towards ensuring your website is secure.

Futhermore if your site becomes very popular (and we hope it does!) you may find that large numbers of concurrent orders can overwhelm a web server that is running WordPress. It sounds like a nice problem to have, but if your site becomes slow or unresponsive because of this you will be losing money. At such a point it may be time to graduate to Magento, which we can also help you with. Magento is a vast system designed with E-commerce in mind first, as opposed to WordPress, which is designed with content management in mind.

So, on balance, there are definitely major pros to choosing WordPress for your e-commerce business, but also some downsides. You’ll need to consider what you want from your e-commerce site before deciding which is the platform that best suits you. The ease of use of WordPress may be offset by security concerns. Remember though, as WordPress is open source, it’s constantly improving, and with this come extra security benefits with each update.

If you’re interested in launching a WordPress based E-commere store feel free to give us a call!

Author Owen Radford

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