For smaller businesses and start-ups, the funds for an online marketing campaign may run a little dry. It can be tough, especially when competing against big businesses that have healthy budgets to throw at social media and marketing.
That doesn’t mean you have to spend an equal amount to make your business stand out, in fact, there are a number of creative ways that you can stretch your budget and still run a stand-out campaign.
Get On Twitter
Twitter produces a high level of referral traffic and brand exposure. Grow your following by finding your niche and engaging with influencers in that area. Retweet, like and mention them in comments and steadily see your following grow. Don’t forget to share your own content too, and include enticing images that invite clicks.
Set Up a LinkedIn Company Page
If you are a B2B company then it LinkedIn is worth the investment of time. Not only is it free to set up an account, but gives you the opportunity to network online with like-minded professionals and drives traffic to your website.
Use it to provide resources and set up discussions, while sharing links, infographics and blogs posts.
Publish Great Content
This is an integral part of your marketing strategy that can be done you or a member of your team. It will promote engagement with your customers and make Google love your website with its continuous stream of fresh, high-quality content.
Set up a blog and come up with a content schedule to keep you on track and publishing regularly. Put links back to your post on your social media accounts. Make sure that whatever you publish is useful for your audience to maximise engagement and start a conversation. Content could be:
- Top ten lists or tips
- Best practices in your industry
- White papers
Guest Post on Niche Blogs
Reach out to blogs within your niche and see if they will allow you to provide a guest post or have them mention your product or service. Do this by:
- Identifying three or four blogs that area relevant and influential within your market.
- If you have a product, then as a gesture of goodwill, offer the blogger your product or a small part of your service for free.
- Come up with blog ideas and pitch them to the creator
Help a Reporter Out
Help a Reporter Out is a resource for reporters to find newsworthy information for their stories. It is a free tool that can be used to gain coverage and publicity for your business, especially if you can provide an expert opinion or insightful data.
Create Instructional Videos
Instructional videos are valuable and while it can cost a lot of money to hire a professional to help you make one, they can be done in-house. Hire a student to come up with a video or use your iPhone to do it yourself.
SlideShare is a free resource and visual platform that is quickly becoming a content marketing giant. If you don’t have the time or resources to set up videos, create presentations, infographics or any other documents to share.