Avoid basket abandonment when using Magento

Avoid basket abandonment when using Magento


People will always end up abandoning baskets on your Magento site. It’s just what happens – no store can get a 100% conversion rate. There are a number of causes including overpriced delivery, poor usability, or a visitor who isn’t at the right stage in the sales funnel to actually go through with the purchase who may be just checking out prices. Take a look at our Magento Design Services that are geared towards driving your conversions.

However, there are things that you can do to reduce the amount of people who are leaving baskets without going through with the purchase. By understanding what causes people to leave a sale unfinished, you can reduce the number of times this happens to you.

Here are some easy things that you can do to help reduce shopping basket abandonment.


Overly complex checkout processes can put people off from going through with the sale. You should make sure that your checkout process is simple, with customers using the least number of clicks possible to complete the purchase.

Guest Checkout

While capturing details is one of the perks of the shopping basket process, not everyone has the time or the inclination to register all of their personal details when they are quickly shopping. Allow customers to checkout without lengthy registration as a guest.

Clear Costs

Make sure that people are aware of the delivery costs and other costs that may be added to the total.

Payment Options

Make sure that you offer a range of payment options including credit and debit cards, PayPal, or Google checkout so that people can choose to pay by their preferred method.

Clear Call-to-Actions

Be clear with what you expect from your customers at every stage so that they won’t be left confused.

Make Communication Easy

In case a customer has any questions, make sure that it is easy for them to contact you. Consider a live chat feature for instant communication.

Basket Retargeting

Magento Enterprise has the option to contact customers who have abandoned baskets with a retargeted offer to tempt them back.


If you have any questions about your checkout process or if you want to know more about the Magento e-commerce platform, get in touch with Elementary Digital today.





Author Gyles Seward

Gyles is our Managing Director and knowledgeable in all things WordPress.

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