Automating your WooCommerce Store

Automating your WooCommerce Store


When you’re setting up your own WooCommerce store, there’s a lot to consider.  Like any sort of project, this process can start to feel a little overwhelming.  But, you’ll be happy to hear that there are a number of WooCommerce tasks you can set and forget about.

We thought it would be useful to put together a list of things that are important to do, but you can easily set these up and not worry about them.  This will allow you to move on to the mammoth items on your list safe in the knowledge that these small things are already taken care of.

It’s important that we stress there’s really nothing you should forget about when setting up your WooCommerce store.  Each and everything should be considered, however, you don’t need to spend precious time on simple things that can easily be automated.

WooCommerce Backup and WooCommerce Security

One of the first things you will need to set up from the get-go is WooCommerce Security and WooCommerce Backup.  You should think of this as the ‘first step’ on setting up your WooCommerce store.  It’s important that you are protecting your new site from hackers and catastrophe immediately.  You’ll be happy to hear that security and backup options are something you can easily establish and then move on from.  This means you’ll easily be able to put these in place and stop worrying.

While it’s possible to set aside and forget about your security and backup concerns, it’s also important that you are immediately aware if something goes wrong.  Make sure you set up notifications to ensure you are immediately notified if anything goes wrong.  You also have the option of using different WordPress maintenance plans that will automatically update your WooCommerce store.

WooCommerce Stats

Another overwhelming aspect of running your own WooCommerce store can be dealing with the stats.  It’s important you have access to this data, as it should inform any decisions you are making.  Using stats systems like Google Analytics or iThemes Sales Accelerator will help you collect traffic and sales data, so you have more to base your decision on than just basic WooCommerce reports.

Automatic Emails

It’s important for you to set up automated tasks, as this will save yourself a lot of time.  There are several ways to achieve this:

  • You can opt to send an automatic email to any new customers, thanking them for their purchase as your WooCommerce store. This is a key opportunity to build a connection between your brand and new customers.
  • You can also choose to send out an automatic email when someone signs up to your mailing list. This email can thank them for joining and could also include a special discount code to help entice them to return to your store.
  • There’s also an opportunity to set up an automatic abandoned cart email. This is often one of the biggest sources of lost sales, so this could be a great strategy to implement.

As you can see, there are a number of things you can set up that will help your WooCommerce store run successfully that don’t require any active management from you.  This will help free up tome for you to focus on other important issues.

Have you automated your WooCommerce store?  Let us know in the comments below.


Author Gyles Seward

Gyles is our Managing Director and knowledgeable in all things WordPress.

More posts by Gyles Seward