All posts by Anna Kowalska
Google have recently filed for a patent to protect their concept for biometric response technology which they believe will help to serve users with more effective search results.
Google Analytics Premium comes with a hefty price tag – no less than £90,000! Added features are impressive, but is it worthy of such a steep investment?
As the name would suggest, this Google Analytics tool gives a real-time look at the performance of your site from the amount of users currently browsing to how they found you and what pages they’re spending the most time on.
Customer Lifetime Value (CLV), also known as Lifetime Value (LTV) enables marketers and business owners to make better informed decisions about advertising spend and customer retention rates.