A Quick Guide to AMP for Your Online Store

A Quick Guide to AMP for Your Online Store


It should come as no surprise to hear that mobile internet use is on the rise. Your mobile gives you access to the internet anytime, anywhere, and with our busy, on-the-go lifestyles it is not hard to see why more and more people are using their smartphones. Search engines such as Google place a high level of importance on websites that are mobile optimised and will rank these websites higher when people are browsing online from their mobile device. The newest step to providing an enhanced mobile experience is the introduction of Accelerated Mobile Pages, commonly known as AMP. Here, we are taking you through the pros and cons of using AMP for your website.

What Exactly is AMP?

AMP is a fairly new open source project that was specifically created by Google to provide accelerated mobile page speed. The three main components of AMP are AMP HTML, AMP Cache and AMP JS. These different components will help you to deliver a faster performance than your standard mobile-friendly sites which will provide you with a fantastic overall experience. With AMP, your page will load in an instant and should have the same feel and look to your original website. It is the lighter coding here that allows it to load so incredibly quickly.

Why Should You Use AMP?

If you own an e-commerce site, then AMP is definitely something that you should be looking to invest in. News sites and eBay quickly adopted AMP and rolled out millions of pages like this in an effort to speed up their mobile page loading times. Now, all content related sites are also seeing the benefits of using AMP. Google features them in a carousel style format and you can see the AMP symbol underneath them which is the lightning bolt. Google places more importance on these websites which means you can enjoy higher visibility which should then lead to more traffic in most cases.

When using AMP, you should also experience a reduction in your bounce rate. Almost half of your visitors will abandon a page if it takes longer then three seconds to load, so if your pages are too slow, users will simply click off. Furthermore, with AMP pages you will also be able to experience a high returning rate. Studies have shown that news sites had a 23% increase in returning users through mobile search! Plus, 88% had improved loading times. As nothing else has changed on these news sites, this suggests that Amp is the main reason as to why they are returning.

The Cons of AMP

There are, of course, some cons to using AMP too. With AMP, you need to have a different Google Analytics tag that has to be applied on every page which can be very time-consuming. What’s more, your Ad revenue is also reduced, however, this will only affect your e-commerce site if it has a blog advertising other websites. Lastly, some high-level functionality will be lost to ensure the site loads quickly.

Overall, AMP is a great tool that your e-commerce site can definitely benefit from! Get ahead of the competition and implement AMP today.


Author Gyles Seward

Gyles is our Managing Director and knowledgeable in all things WordPress.

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