2014, Could This Be The Year Of Even More Integrated Marketing?

Search Engine Optimisation is the topic on every website owners mind. Whether on-site SEO (improvements you can make to your website) or off-site SEO (linking with others), people want to know the ins and outs of helping to rank your website higher in search engines. We’ve taken a look at all the on-site changes you can make to help achieve this.

  1. Fresh content: Continually updating your websites content (e.g. blogs) will make search engines notice you. They love websites that are frequently updates – so keep ahead of the game and write articles that show off your industry knowledge.
  2. Keep meta descriptions unique: Your meta description is extremely important for your page in terms of organic search click through rate, so make sure it’s unique and compelling – it’s essential that it is written to a high quality!
  3. Heading tags: Separate your articles using headings. It makes it easier on the eye, a reader should be able to look at the title and headings alone and know what your page consists of. Make sure to relate each subheading back to the title.
  4. Link internally: Look at your website, can you link blog posts up with your services pages? We spend a lot of time looking for external links, but don’t forget to internally link too!
  5. Content writing is huge: Content was a huge talking point of 2013, and it looks like it won’t be slowly down anytime soon – Google loves content! The longer your content the better, we suggest typically around 500-750 words to be ideal. Longer, detailed content is more likely to attract search engine traffic than shorter pieces.
  6. Short title tags: Google uses your unique title tags to represent your website in their search results. Briefly describe what the page is about, be unique to each page, make sure to keep it less than 60 characters and contain SEO keywords!
  7. Speed up your pages: SEO isn’t just about the content, it looks at the speed of your website too. Use Google’s ‘complete list of page speed factors’ to implement ways on speeding your pages up.
  8. Use a sitemap: A clear website structure makes it easier for Google to rank your content. A hierarchy site structure that includes plenty of navigational links to other pages of your website is key. A quick and easy way is to submit a XML sitemap to Google (a plugin within your CMS should automate this for you), and means that search engines will be able to find all of the pages on your website.
  9. Google+ : Don’t forget to include Google+ tags to your website. With Google’s push to make Google+ a popular social platform, an update should be made on it every time you upload a blog post. This works for off-site SEO too!
  10. Make your URL’s shorter: If your URL’s contain your keywords, these will be highlighted and can increase your organic search click through rate. Remember – shorter is better!

Author Rachel Ough

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