Responsive design is charging through the digital industry. No one can get enough and it being used by massive companies such as Microsoft and Jaguar Land Rover. Responsive design is an adaptable website layout which will alter its size, panning and scrolling throughout handheld devices independent from screen size. With the ownership of such devices like mobile phones and tablets, responsive design has become a necessity, and is soon set to be the norm.
Consumerism for multimedia devices is at an all time high and so the importance of responsive design has been the reaction of the dramatic increase for this demand. Late in 2012, the social media site Facebook had more access from mobiles than PC’s by users for the first time ever. Having an accessible mobile site has never been more important, as Yahoo stated that around 50% of people won’t use a site with a poor hand held device experience. Don’t ignore responsive design!
Responsive sites are better for a designer as well as a consumer. With the digital age as progressive as it is, they are unlikely to need changing for a while. They are easy to maintain, thus bringing costs down. When the content is done, there is no need to alter it continuously as responsive design is just that: responsive. It will be presented simple and neat, therefore making it easily accessible for all users no matter what device they are on.
SEO will be impacted, but in a positive way. There should be no need for users to seek a different site as your responsive design will be easy to navigate. If all links are on one responsive site, your rankings will be improved as your site will be viewed as consistent by all users.
While the use of hand held devices is on the increase by consumers, web designers must be as adaptable as responsive design, or they will be left far behind.