10 Things To Consider When Developing A Website In Leeds
Your website can be the first thing your customer sees of you, it needs to grab their attention and hold their attention within moments of them landing on your website. We’ve put together a few tips on things to consider when developing a website.
1. Focus: Know why you’re developing your website, and what purpose it is going to serve. Keeping this clear focus and understanding what to expect from your website the development and maintenance will flow much easier.
2. Know your audience: Understanding your target helps to not only tailor the content of your website appropriately, but the look and feel of the website. You would choose a different font if you were a beauticians online showcasing your services, compared to an online app story selling apps to young people using flashing graphics and bright bold colours.
3. Time: Your website isn’t going to be developed in a day. To get it right, your website development may take weeks or months – there’s no point in doing a quick fix job on a vital component for your business.
4. Budget: Decide your budget and stick to it, discuss with your developer the best options for you and work out a happy medium for you both. You don’t have to do everything at once, things can always be added on in the future.
5. Effective Copy: Understand that your website plays a vital role in search engine optimisation, as well as retaining your customers. Make it compelling and insightful, understanding the necessities of copy writing, and if you are really feeling unsure of the prospect, look into hiring a copywriter.
6. Hosting and domain: A good domain name can help you to be found far easier on search engines, with related email addresses that reinforce your domain name and sound professional. Find a hosting company that suits your needs, your marketing consultant/developer should be able to help with this.
7. Strategy: Don’t go into developing a website without a clear idea of how it is going to work for you and a strategy for marketing it. A successful website needs traffic driving to it!
8. Organise: Organise your website to include all relevant information. Group chunks of information into sections to make navigating through your site much easier.
9. Inspiration: Have an idea of how you would like your website to look and function. Have a search on the Internet for eye-catching fonts, styles and layouts. What are your competitors doing? Write down what appeals to you and what doesn’t.
10. Long-term Strategy: Consider how you are going to market your website once it is up and running – there’s no point in having a fantastic website with no traffic driving to it!